휴대 전화기 전용으로 광고 포드 캐스트를 전달하는 시스템이 등장
2006/03/28 15:18
휴대 전화기 전용으로 포드 캐스트의 컨텐츠를 스트리밍으로 전달하는 서비스를 다루는 미 Pod2Mob, LLC는, 이 서비스에 광고를 더하는 기능을 추가했다(발표 자료).
----------------------------------------------------------------------------------------------------------------------------------------------------------
<발표자료>
Pod2Mobile Announces Advertising Solution for Podcast Industry
Automated Software Solution Transforms Podcasting from New Medium to Thriving Marketplace
LOS ANGELES (--March 27, 2006--) Pod2Mobile (www.pod2mobile.com) announces a new suite of advertising solutions for the burgeoning podcast community. With the launch of the market-generating advertising program, the company sets another industry precedent by incorporating advertising into podcasts utilizing the company＇s software, which sends podcasts and radio programs to consumer＇s mobile phones over-the-air using Pod2Mobile＇s software application.
While proving an undeniable force, podcasting has yet to generate significant revenue for producers, networks, or developers. Unlike metered and rated AM and FM broadcasting, advertisers will now have an opportunity to see exactly how well their message is received with Pod2Mobile＇s solution, which offers a matrix of statistical data to the advertiser about where their ads were heard and by how many people, among other information.
"Podcasting is a pure pull medium, which means the audience is listening because they actually want to hear the programming. Pod2Mobile＇s solution extends podcasters reach to wireless phones while creating an opportunity for Madison Avenue to reach fickle audiences directly in their pocket," said Brad Zutaut, co-founder of Pod2Mobile. "We believe we are doing for podcasting what Google＇s AdSense did for online advertising."
According to BusinessWeek, Sequoia Capital believes podcasting is positioned to capture $1 to $2 billion away from the $30 billion traditional radio advertising market over the next three to five years.
The unmitigated phenomenon of podcasting has proven a powerful promotional tool to major broadcasters and corporations, in addition to baby bands and community activists alike. Today＇s announcement delivers a compelling revenue stream and solution to the groundswell, which has been seeking ways to generate revenue from the massive audience that continues to propel podcasting.
"With our solution, anyone from a Fortune 500 company to a blog with big ambitions to a budding band can quickly and easily launch an ad campaign that is highly targeted and affordable," said Brad Zutaut.
Pod2Mobile＇s automated podcast advertising model allows for the following functionality:
* Audio ads (up to 20 seconds) at the beginning of each podcast
* Podcast and Category targeting for audio ads
* Advertiser control panel for easy campaign creation and content upload
* Stat tracking (demographical and time-based) for graphical ad click-through ratios
* Stat tracking (demographical and time-based) for audio ad delivery
* Easy and cost-effective means to launch advertising campaign
* Ads can be submitted and broadcast in 24 hours or less using the automated insertion functionality
* Podcast specific graphical ads
* Demographic (age & gender) based graphical ads
* Category-based graphical ads
The podcast advertising sector is poised for substantial growth. An estimated $80 million in podcast ad spending in 2006 will balloon to $300 million in 2010, according to eMarketer.
While Apple Computer has sold approximately 42 million of their iPod players, there are presently more than 200 million mobile phone users in the US and over 700 million mobile phones worldwide, according to Gartner Research. CNET reports global cell phone shipments will climb to 850 million units in 2006.
Moreover, a recent study indicated 89% of major brands are planning to market via mobile phones by 2008 and more than half of those brands plan to spend between 5% and 25% of their marketing budget in the medium over the next five years.
Pod2Mob＇s application transforms mobile handsets into podcasting remote controls, reaching hundreds of millions of wireless handsets already in the purses and pockets of hundreds of millions of consumers worldwide.
About Pod2Mobile (Pod2Mob)
Pod2Mob, LLC was first-to-market with its precedent-setting podcast streaming service that enables consumers to listen to their favorite podcasts on their mobile handsets. The software supports certain handsets on Verizon Wireless, Sprint, Cingular and T-Mobile. Pod2Mobile is dedicated to the expansion of personal portable media. The founders of the company represent a balance of promising prodigies and well-weathered pioneers of the digital media revolution. Pod2Mobile aims to offer audiences easier access to media while expanding the vision of the market for content producers, broadcasters and publishers. The company is based in Los Angeles, CA. For more information, please visit: http://www.pod2mobile.com
----------------------------------------------------------------------------------------------------------------------------------------------------------
Pod2Mob사의 서비스는, 유저가 지정한 포드 캐스트의 컨텐츠를 일단 서버에 보존해, Java로 기술한 전용 어플리케이션 소프트 웨어나 WAP(wireless application protocol) 대응 브라우저를 탑재한 휴대 전화기에 대해서, 스트리밍 형식에서 전송 한다.이번 준비한 기능을 사용하면, 음성의 광고를 추가하거나 정지화면의 광고를 단말에 표시하거나 할 수 있다.동사는, 광고주가 광고를 넣고 싶으면 바라는 포드 캐스트의 종류등을 선택해, 광고를 업 로드하기 위한 WWW 사이트를 준비했다.광고주에 대해서, 광고의 재생 회수등의 정보도 제공한다.현재, Pod2Mob사의 서비스는 음성의 포드 캐스트에만 대응하고 있지만, 동영상에의 대응도 시야에 넣고 있다고 한다.
Phil Keys=실리콘밸리 지국
휴대 전화기 전용으로 포드 캐스트의 컨텐츠를 스트리밍으로 전달하는 서비스를 다루는 미 Pod2Mob, LLC는, 이 서비스에 광고를 더하는 기능을 추가했다(발표 자료).
----------------------------------------------------------------------------------------------------------------------------------------------------------
<발표자료>
Pod2Mobile Announces Advertising Solution for Podcast Industry
Automated Software Solution Transforms Podcasting from New Medium to Thriving Marketplace
LOS ANGELES (--March 27, 2006--) Pod2Mobile (www.pod2mobile.com) announces a new suite of advertising solutions for the burgeoning podcast community. With the launch of the market-generating advertising program, the company sets another industry precedent by incorporating advertising into podcasts utilizing the company＇s software, which sends podcasts and radio programs to consumer＇s mobile phones over-the-air using Pod2Mobile＇s software application.
While proving an undeniable force, podcasting has yet to generate significant revenue for producers, networks, or developers. Unlike metered and rated AM and FM broadcasting, advertisers will now have an opportunity to see exactly how well their message is received with Pod2Mobile＇s solution, which offers a matrix of statistical data to the advertiser about where their ads were heard and by how many people, among other information.
"Podcasting is a pure pull medium, which means the audience is listening because they actually want to hear the programming. Pod2Mobile＇s solution extends podcasters reach to wireless phones while creating an opportunity for Madison Avenue to reach fickle audiences directly in their pocket," said Brad Zutaut, co-founder of Pod2Mobile. "We believe we are doing for podcasting what Google＇s AdSense did for online advertising."
According to BusinessWeek, Sequoia Capital believes podcasting is positioned to capture $1 to $2 billion away from the $30 billion traditional radio advertising market over the next three to five years.
The unmitigated phenomenon of podcasting has proven a powerful promotional tool to major broadcasters and corporations, in addition to baby bands and community activists alike. Today＇s announcement delivers a compelling revenue stream and solution to the groundswell, which has been seeking ways to generate revenue from the massive audience that continues to propel podcasting.
"With our solution, anyone from a Fortune 500 company to a blog with big ambitions to a budding band can quickly and easily launch an ad campaign that is highly targeted and affordable," said Brad Zutaut.
Pod2Mobile＇s automated podcast advertising model allows for the following functionality:
* Audio ads (up to 20 seconds) at the beginning of each podcast
* Podcast and Category targeting for audio ads
* Advertiser control panel for easy campaign creation and content upload
* Stat tracking (demographical and time-based) for graphical ad click-through ratios
* Stat tracking (demographical and time-based) for audio ad delivery
* Easy and cost-effective means to launch advertising campaign
* Ads can be submitted and broadcast in 24 hours or less using the automated insertion functionality
* Podcast specific graphical ads
* Demographic (age & gender) based graphical ads
* Category-based graphical ads
The podcast advertising sector is poised for substantial growth. An estimated $80 million in podcast ad spending in 2006 will balloon to $300 million in 2010, according to eMarketer.
While Apple Computer has sold approximately 42 million of their iPod players, there are presently more than 200 million mobile phone users in the US and over 700 million mobile phones worldwide, according to Gartner Research. CNET reports global cell phone shipments will climb to 850 million units in 2006.
Moreover, a recent study indicated 89% of major brands are planning to market via mobile phones by 2008 and more than half of those brands plan to spend between 5% and 25% of their marketing budget in the medium over the next five years.
Pod2Mob＇s application transforms mobile handsets into podcasting remote controls, reaching hundreds of millions of wireless handsets already in the purses and pockets of hundreds of millions of consumers worldwide.
About Pod2Mobile (Pod2Mob)
Pod2Mob, LLC was first-to-market with its precedent-setting podcast streaming service that enables consumers to listen to their favorite podcasts on their mobile handsets. The software supports certain handsets on Verizon Wireless, Sprint, Cingular and T-Mobile. Pod2Mobile is dedicated to the expansion of personal portable media. The founders of the company represent a balance of promising prodigies and well-weathered pioneers of the digital media revolution. Pod2Mobile aims to offer audiences easier access to media while expanding the vision of the market for content producers, broadcasters and publishers. The company is based in Los Angeles, CA. For more information, please visit: http://www.pod2mobile.com
----------------------------------------------------------------------------------------------------------------------------------------------------------
Pod2Mob사의 서비스는, 유저가 지정한 포드 캐스트의 컨텐츠를 일단 서버에 보존해, Java로 기술한 전용 어플리케이션 소프트 웨어나 WAP(wireless application protocol) 대응 브라우저를 탑재한 휴대 전화기에 대해서, 스트리밍 형식에서 전송 한다.이번 준비한 기능을 사용하면, 음성의 광고를 추가하거나 정지화면의 광고를 단말에 표시하거나 할 수 있다.동사는, 광고주가 광고를 넣고 싶으면 바라는 포드 캐스트의 종류등을 선택해, 광고를 업 로드하기 위한 WWW 사이트를 준비했다.광고주에 대해서, 광고의 재생 회수등의 정보도 제공한다.현재, Pod2Mob사의 서비스는 음성의 포드 캐스트에만 대응하고 있지만, 동영상에의 대응도 시야에 넣고 있다고 한다.
Phil Keys=실리콘밸리 지국
posted by whoami at 8:33 AM
0 Comments:
Post a Comment
<< Home